第 28 周，好东西

Naval Ravikant：How to Get Rich

How to Get Rich (without getting lucky):

如何致富（无须依赖运气）：

Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.

追求的是财富，而非单纯的金钱或地位。财富是指在你睡觉时仍能持续创造收益的资产；金钱只是转移时间和财富的媒介；地位则是你在社会等级中的位置。

Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you.

要认识到，道德合规地创造财富完全可行。如果你内心暗自鄙视财富，财富便会与你擦肩而过。

Ignore people playing status games. They gain status by attacking people playing wealth creation games.

别理那些沉迷于地位游戏的人。他们通过攻击专注于创造财富的人来提升自己的地位。

You’re not going to get rich renting out your time. You must own equity — a piece of a business — to gain your financial freedom.

靠出卖时间无法致富。要实现财务自由，你必须持有股权——也就是拥有企业的一部分。

You will get rich by giving society what it wants but does not yet know how to get. At scale.

要想致富，就要以规模化的方式向社会提供它渴望却尚不知如何获得的东西。

Pick an industry where you can play long term games with long term people.

选择一个能与你志同道合者共同打长期牌的行业。

The Internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.

互联网极大拓宽了职业发展的可能空间，而大多数人尚未意识到这一点。

Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.

要进行可重复博弈。人生一切回报——无论财富、人际还是知识——皆源于复利效应。

Pick business partners with high intelligence, energy, and, above all, integrity.

挑选具备高智力、高活力且最重要的是绝对正直的商业伙伴。

Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.

不要与愤世嫉俗者或悲观主义者合作；他们的信念会自我实现，拖累你。

Learn to sell. Learn to build. If you can do both, you will be unstoppable.

学会销售，也要学会构建。若两者兼备，你将所向披靡。

Arm yourself with specific knowledge, accountability, and leverage.

用专门知识、责任担当与杠杆武装自己。

Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you.

专门知识是无法通过常规培训获得的知识；若社会能培训你，也就能培训他人来取代你。

Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.

专门知识源自追随你真正的好奇心与热情，而非追逐当下热点。

Building specific knowledge will feel like play to you but will look like work to others.

在你看来，积累专门知识像在玩耍；在旁人眼里，却是一份辛苦的工作。

When specific knowledge is taught, it’s through apprenticeships, not schools.

专门知识若要传授，多通过师徒制，而非学校课堂。

Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.

专门知识通常高度技术化或极具创造性，无法外包，也难以自动化。

Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.

勇于承担责任，以自己的名义承担商业风险。社会将以更高的责任、股权和杠杆回报你。

The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon.

最具责任担当的人往往拥有独特、公开且高风险的个人品牌：如奥普拉、特朗普、坎耶、埃隆等。

“Give me a lever long enough, and a place to stand, and I will move the earth.” • Archimedes

“给我一个支点和足够长的杠杆，我就能撬动地球。” ——阿基米德

Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).

财富离不开杠杆。商业杠杆来源于资本、人力，以及边际复制成本趋零的产品（代码与媒体）。

Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.

资本即金钱。要融资，就要运用专门知识，承担责任，并展现优良的判断力。

Labor means people working for you. It’s the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.

劳动力指为你工作的团队。它是最古老且竞争最激烈的杠杆形式。劳动力杠杆也许能让父母刮目相看，但别把人生耗在追逐它上。

Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.

资本和劳动力都是许可型杠杆：人人都想要资本，却需他人发放；人人都想做领袖，却需有人追随。

Code and media are permissionless leverage. They’re the leverage behind the newly rich. You can create software and media that works for you while you sleep.

代码和媒体是无需许可的杠杆，它们孕育了新富阶层。你可以创造在你睡觉时仍为你工作的软件和内容。

An army of robots is freely available — it’s just packed in data centers for heat and space efficiency. Use it.

一支“机器人军队”已触手可及——它们封装在数据中心中，以节省散热和空间。请加以利用。

If you can’t code, write books and blogs, record videos and podcasts.

如果你不会编程，就写书、写博客、录视频和播客。

Leverage is a force multiplier for your judgement.

杠杆是放大你判断力的倍增器。

Judgement requires experience, but can be built faster by learning foundational skills.

判断力需要经验累积，但通过掌握基础技能可更快形成。

There is no skill called “business.” Avoid business magazines and business classes.

并不存在名为“商业”的单一技能。别沉迷商业杂志，也少上“商业课”。

Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.

应学习微观经济学、博弈论、心理学、说服术、伦理学、数学及计算机科学。

Reading is faster than listening. Doing is faster than watching.

阅读比聆听更高效；实践比旁观更迅捷。

You should be too busy to “do coffee,” while still keeping an uncluttered calendar.

你应忙得无暇“约咖啡”，却仍保持日程简洁有序。

Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.

设定并严格执行一份理想的个人时薪。若解决某问题带来的收益低于你的时薪，就忽视它；若外包任务的费用低于你的时薪，就外包。

Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.

尽你所能地努力工作，但要懂得，与谁共事以及从事什么，比单纯的努力程度更为重要。

Become the best in the world at what you do. Keep redefining what you do until this is true.

务必成为你所从事领域的世界顶尖人物，并不断重新定义你的工作内容，直至达成此目标。

There are no get rich quick schemes. That’s just someone else getting rich off you.

不存在真正的快速致富方案；所谓速成只是他人借你之手致富而已。

Apply specific knowledge, with leverage, and eventually you will get what you deserve.

运用专门知识，借助杠杆，终有一天你会获得应得的回报。

When you’re finally wealthy, you’ll realize that it wasn’t what you were seeking in the first place. But that’s for another day.

当你最终富有时，你会发现这并非你最初真正追求的目标——不过那是另一个话题。

Richard Feynman’s Love Letter to His Wife, Sixteen Months After Her Death

October 17, 1946 1946 年 10 月 17 日

D’Arline,

亲爱的阿琳：

I adore you, sweetheart.

亲爱的，我深深地爱着你。

I know how much you like to hear that — but I don’t only write it because you like it — I write it because it makes me warm all over inside to write it to you.

我知道你有多喜欢听到这句话——但我写下来不仅仅因为你喜欢听，更因为写给你时，我满心都溢着暖意。

It is such a terribly long time since I last wrote to you — almost two years but I know you’ll excuse me because you understand how I am, stubborn and realistic; and I thought there was no sense to writing.

距离我上一次写信给你，已经过去了漫长得可怕的两年。你一定会原谅我，因为你了解我——固执而务实；那时我觉得写信已无意义。

But now I know my darling wife that it is right to do what I have delayed in doing, and that I have done so much in the past. I want to tell you I love you. I want to love you. I always will love you.

可是如今，我的挚爱，我知道我该做一直拖延之事，就像过去我曾经无数次做到的那样——我要告诉你：我爱你。我想爱你。我会永远爱你。

I find it hard to understand in my mind what it means to love you after you are dead — but I still want to comfort and take care of you — and I want you to love me and care for me. I want to have problems to discuss with you — I want to do little projects with you. I never thought until just now that we can do that. What should we do. We started to learn to make clothes together — or learn Chinese — or getting a movie projector. Can’t I do something now? No. I am alone without you and you were the “idea-woman” and general instigator of all our wild adventures.

我无法在理智上理解：在人世已无你的日子里，爱你意味着什么——可我仍想安慰你、照顾你，也希望你依旧爱我、关心我。我想和你一起探讨问题，一起做些小计划。直到此刻，我才想到我们仍能一起做些什么：我们以前开始学做衣服、学中文、想买台放映机。现在我还能做些什么吗？不行。没有你我形单影只，而你才是我们的“创意主脑”，亦是所有疯狂冒险的总策划者。

When you were sick you worried because you could not give me something that you wanted to and thought I needed. You needn’t have worried. Just as I told you then there was no real need because I loved you in so many ways so much. And now it is clearly even more true — you can give me nothing now yet I love you so that you stand in my way of loving anyone else — but I want you to stand there. You, dead, are so much better than anyone else alive.

你生病时总担心自己无法给予我你认为我需要的东西。其实完全不用担心。那时我就告诉过你：没有什么真正的缺憾，因为我早已以千万种方式深深地爱你。如今这话更加真实——即便你无法再给我任何东西，我依旧如此爱你，以至于你挡在我与他人之间的爱——而我愿你继续挡在那里。你，即使已逝，也远胜于任何活着的人。

I know you will assure me that I am foolish and that you want me to have full happiness and don’t want to be in my way. I’ll bet you are surprised that I don’t even have a girlfriend (except you, sweetheart) after two years. But you can’t help it, darling, nor can I — I don’t understand it, for I have met many girls and very nice ones and I don’t want to remain alone — but in two or three meetings they all seem ashes. You only are left to me. You are real.

我知道你一定会说我傻，会希望我获得完全的幸福，而不想妨碍我。我敢打赌，两年过去我却连个女朋友（除了你，亲爱的）都没有，一定让你吃惊。但这非你之过，也非我能控。我也不明白，明明遇到过不少不错的女孩，也不想永远独身，可见上两三次面，她们就像灰烬般黯淡。唯独你依旧在我心中，你才是真实的。

My darling wife, I do adore you.

我的挚爱妻子，我真的敬慕你、深爱你。

I love my wife. My wife is dead.

我爱我的妻子。我的妻子已经去世。

Rich.

——理查德

PS Please excuse my not mailing this — but I don’t know your new address.

附言：请原谅我没有把这封信寄出——因为我不知道你的新地址。